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The Phoenix Project Simulation

How to apply DevOps in real life situations


New Business Simulation




in Action


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Now is your chance!

  • Learn more about DevOps
  • Learn more about the practical implementation of DevOps
  • Learn how to develop collaboration within your teams
  • Learn more about how to increase business value
Do you recognise this?

Business are demanding ever shorter release cycles for new applications. Traditionally ‘Operations’ is seen as a barrier with lengthy bureaucratic controls and delays in provisioning production systems. DevOps is a growing movement for shortening development and deployment and integrating Development and Operations. However this requires a mindset shift, new behaviors and a cultural shift in both Development and Operations. Traditionally suspicious of each other, they must now work closely together. Yet many companies are struggling to adopt and deploy DevOps and how to change the culture.

Why is this?

  1. DevOps is not that difficult to understand, but it has a huge impact on the way people need to behave.
  2. DevOps is often seen as a technology solution – automated coding, deployment, testing.
  3. DevOps is not a framework or method. It is an approach, a philosophy based on principles.
About the “The Phoenix project” Simulation Game

The simulation game is based upon ‘The Phoenix Project’ Book.

Parts Unlimited is in trouble. Newspaper reports reveal the poor financial performance of the organisation. The only way forward to not only save the company but to make it competitive and profitable is “The Phoenix Project” which represents an IT enabled business transformation, with Retail Operations as the business owner of this project. The VP of IT Operations is asked to take the lead of the IT department and ensure that “The Phoenix Project” will be a success. But the VP of IT Operations is facing a tremendous amount of work. A huge backlogs of issues, features and projects.

Your team will act in different roles within the Parts Unlimited organisation. You can be Retail Operations, Human Resources or Finance – playing the Business roles of the company. Or you can be the VP of IT Operations or other members from the IT Team that needs to develop the applications and solve the IT Issues.

Your challenge is to use the DevOps principles and apply them in this serious Business Simulation. In three rounds you will work on the IT projects and IT issues and ensure that “The Phoenix Project” will be finished on time. But, beware, the business keeps coming with new ideas and demands and external developments outside your control can also throw a spanner in the works.


The objective of this business simulation is for participants to gain a deeper understanding of:

  • How to apply DevOps principles in real life situations
  • How to find the right balance between delivering your SLA requirements and your IT projects according to plan
  • How DevOps can bring serious value to your business
  • How to increase the efficiency and effectiveness of your IT Department
  • How to create better flow in your teams
  • How to develop people’s skills to act in a DevOps environment
  • How to show business their responsibilities in making IT Projects more successful
 Who Should Attend

This simulation is a great team building experience!  It is targeted at all roles and staff in Business, IT Development and IT Operations who want to apply Lean, Agile and ITSM principles to improve the performance of their IT Services or to create more value out of their IT Solutions. The simulation consolidates a better understanding of DevOps and the culture changes needed to bring about better collaboration and therefore faster, error-free deployment of new IT Solutions.


This simulation is a stand-alone event but it provides a perfect follow-on to our 2-day DevOps Foundation course. Special pricing applies if you take the 3-day combined package.

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* * * Ideal for in-house presentation * * *


Next Available Dates

No public courses currently scheduled. Please contact ALC.
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